Keep Outbound Links To Minimum

Search engines also don’t espouse that the sky is blue. Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally …

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Using traffic estimation tools in conjunction with bounce rates

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer …

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More importance is given to stickiness

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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Random musings on page rank

Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. If there was one thing that we could get across to …

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Pay particular attention to URLs when performing an audit

There are two main philosophical buckets of practices for SEO: black hat and white hat. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. With a good education, you can learn how to weave SEO best practices into your …

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Make a good use of Google algorithms

Sentiment is an increasingly interesting factor for search (and social media). Well-written alt text can improve search rankings because search engines will check these for relevant keywords. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. Here at Ginger Nut Media …

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Remember that RSS feeds make the web go round

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. In fact, Google Panda, the search engine’s ranking algorithm, is designed to …

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The mysterious world of authority sites

What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. Once you arrived at the page though, you clicked away without feeling satisfied. If you can’t budget for 6 …

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The secret behind googlebot crawlers

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

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Never underestimate the influence of duplication

So, accordingly Seo technique should also be changed otherwise Seo will dead. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may …

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Let's talk about organic links

Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. SEO …

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The reason everyone loves googlebot crawlers

The creation of relevant and competitive Keywords is a finite process and may take months for a Web Developer to actually see results from their techniques used. Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page. It can be of …

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Audit your profile, looking for issues with regards to white hat SEO

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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Never underestimate the influence of keyword research

On top of that, their major updates, like Panda and Penguin, previously only rollout around once a year, if you’re lucky. Follow our golden rule first though – keep it simple. Include any keywords you want to rank for in the title tag. The closer to the start of the …

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Make sure you know exactly what you're doing with backlinks

How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers …

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Things to avoid when dealing with search queries

Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Ads show up on top of organic results, but are tagged with “Ad” next to the result. Perhaps the hacking in this case means parting from traditional …

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Learn from these mistakes before you learn about duplication

Right? Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are …

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Take a customer focused approach to mobile search

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting …

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Consider widgets at the inception

If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your …

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Here's what industry insiders think about trust rank

Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to …

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Write a 1000+ words article about keyword density

With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a …

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