Is this the end of static pages as we know it?

Digital marketing is a vast marketing technique which includes many other marketing tact. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. So …

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Let's talk about javascript

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. If a category is only going to be a few products, or potentially none in the future, then don’t create it …

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Let's talk about content

Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable …

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Focus on ROI Instead of hits

Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to want to share it. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms …

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Write about sitemaps

Search algorithms then sift through the data on the index and rank the pages almost instantaneously based on over 200 signals, according to Google. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Long …

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Use quotes to locate a specific phrase

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. Did you know …

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Never underestimate the influence of javascript

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. When you start reading all about SEO …

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The hidden agenda of metrics

White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules …

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So what gives?

Search engines crawl each website to make sure the content in your descriptions matches the content on the page. Absolutely! It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this …

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Everything you need to know about site submissions

There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. Once Google understands the intent, it often will offer an excerpt from its Knowledge …

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Prepare an analytic assortment that is balanced

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. You get the idea of what kind of content is evergreen by now, but do you understand why it matters so much? If you know your industry …

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This story about duplication will haunt you forever

Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. If a URL is too long then it misses out on the benefit of having any keywords within …

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Can a techie truly understand SEM

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. A strong SEO consulting team can utilize organic search engine optimization tactics and take a website from a virtual unknown to page one …

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How to learn about reporting in a few hours

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

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The hidden agenda of long tail search

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. You want a …

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