Measure and Improve by paying attention to CTR

One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. There aren’t many …

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Top trends in page impressions to watch

Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar number of adults …

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I bet you didn't know this about stickiness

Essentially, you rewrite it. This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. I know SEO works because I’ve proven it. And I want to prove it …

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Google ranking factors can be affected by SEO campaigns

For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the …

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Be mindful of white hat SEO

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

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Think With the SERP In Mind

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Brand mentions and online citation must be handled carefully and well-incorporated into the site content; When you link to reputable 3rd parties in your website, you are …

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Thinking about sitemaps makes everything OK

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Advertisers will bid for ad placement, which …

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I bet you didn't know this about canonical URLs

Sometimes knowing why you’re doing something can make all the difference. Think about the questions your visitors have that drove them to your site in the first place. Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your …

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Lessons I learned about rankings

The user value of this content is rather limited. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Predicting the advancing social waves happens when you are looking for traffic from a certain …

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The most obvious SEO choice

Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. No follow links are defined as the links which will not pass any link juice. Here, the link is …

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Draft content for each target keyword

By putting an emphasis on creating 10x content, you will hopefully satisfy your target reader, which will lead to more engagement with your blog either through social shares or inbound links. Anchor texts play an important role in the internal and external linking as well as for the usability of …

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Follow a consistent cadence towards CTR

Mobile users are spending more and more of their time on fewer platforms. Backlinks give the impression that you're an authority in your given industry. Just ask MySpace. If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or …

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Tell me more about metrics

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. Google is acutely concerned about the user's experience …

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When your use of SERPs becomes obsessive

A “backlink” is one of the most used words in the world of search engine optimization (SEO). This sort of exposure is invaluable and what’s more – it won’t even cost a single penny to list it there! The way to do this, is to implement an internet marketing …

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Think like a human not a robot when it comes to URLs

Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. Some lasts a year or two. Pinterest has a steady stream …

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To get fast rankings, you need link exchanges

Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands still worry about the effect thin and duplicate content has on their sites, and they take careful (sometimes drastic) steps to avoid it. A good backlink originates from an authoritative site that covers …

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Update your social media on a regular basis

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Canonicalizing a …

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Thinking about web crawlers makes everything OK

On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for. The most important thing to …

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