Try to target a hungry crowd by paying attention to landing pages

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. It’s …

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The benefits of plugins to your search marketing strategy

Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. It is good to optimize a web page with one keyword phrase rather than several ones at a …

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How to really understand text links

Google just needs evidence that what is on a particular website is relevant to it’s viewers. When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy …

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The death of googlebot crawlers

However, you don’t have to do it all at the same time – pick your top level pages, your most viewed pages and your best selling products/converting pages and start there. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. If you have the …

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The mysterious world of citations

The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Targeting the keywords to rank in first page of …

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Are search volumes affected by comment spam

The rise of social media on the Web has created a host of new signals that search engines can consider. Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged. While it is possible to use SEO on the same pages over and over, you …

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Can a techie truly understand meta tags

There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). Although there are many ways to improve site speed, image compression can typically make an immediate impact. Corporate communications like public relations …

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Find a simple guide to canonical URLs and read up about it

Right? Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content …

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Headings and indexed pages

Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However …

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People still ask me about keyword density and its importance today

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

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Things you most likely didn't know about white hat SEO

Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. Also think about your own use of search engines. SEO stands …

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Make sure your SEO checklist includes SEO for best results

Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. They also regularly take the form of questions, and appealing …

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Its all about widgets

The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Also a rule of thumb the title should be no more than …

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It’s not based on opinion; it’s based on data

There’s just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your page titles and writing good content. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO …

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