The latest trends in meta tags

There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate our lives in a complete way in a relatively short period and the reach is growing all of the time. Too many links …

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How to focus on SERPs

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be …

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One important aspect is link bait

If you are focused on a local market, it is also important to get connected with local businesses and organizations. A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you …

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Aligning your goals in relation to Google algorithms

Producing content for search engines is also content marketing, list building, and relationship marketing. Let’s say that you run a goat farm in Detroit. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks …

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The broken link-building method aided by domain authority

Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. To sum it up, SEO is difficult because search …

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One important aspect is organic links

Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere …

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Mention keywords where they matter most

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will …

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The more engaging your article, the better

You need solid SEO to compete online and to obtain traffic. Period. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a …

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Write a keyword-rich introduction about 301 redirects

Targeting the wrong keywords is one of the worst mistakes that you can make in a business. Along with content, backlinks are the primary way that search engines determine a website's popularity. That’s compared to only 34% of consumers who make the transition from interested search to actual footfall …

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Monitor the evolution of your search results

If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. Website performance metrics also play a …

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Great ideas about cloaking to share with your colleagues

Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition …

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Expand your static pages as necessary

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). This makes it …

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Reasons why marketers love meta tags

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot …

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Myths and misconceptions about web crawlers

PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of a page or domain was and you’d know how powerful it was. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors …

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Self-publishing Parasite SEO based purely on link exchanges

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going …

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Fun with organic links for now

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more …

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Things you most likely didn't know about meta tags

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. They compare the performance and context of your content to the strength of your keywords. Not all links are created equal. Some sites provide better …

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Analyse your existing citations

For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). Google has made speed another factor that affects the visibility of …

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Carve out time for concentrating on link exchanges

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. SEO and content marketing both bring important elements to the online marketing table, and you need …

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The death of web crawlers

When you find a page on your site that looks like it features short, hastily written content, search through the rest of your site for other terms that appear on the page. Search engine optimization or search engine optimization is the process of improving the visibility of a website in …

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