Keeping Readers on the Page

Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and that can be in many areas. Perhaps that’s where the biggest problem …

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Google tries to bring up immediate answers to many queries

While it’s tempting to bribe your way into credibility, it’s dangerous. t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. The search engine optimization …

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Write a 1000+ words article about non reciprocal links

In a world where 14 percent of people use the internet every day to find a local business, this is a significant loss. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Google’s emphasis on links is the most …

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Concentrate on actionable duplication

There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. If so, your website might be running the risk of cloaking and could get penalized and even banned. Understanding the difference between content that is …

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The truth about LSI

It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on …

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How to Create the Right Meta Description

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Right? This methodology has been very successful at improving overall whole page relevance while still being adaptable …

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Taboos about RSS feeds that you should know

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. The key aspect of Google’s algorithm …

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Why your digital marketing strategy should centre around hits

Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving traffic to your website. The same is true of Google Search Console …

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Follow Google's advice on this

This makes it incredibly hard to attribute what is working and not working on campaigns. Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. All internal links on your website should be valid and working. It is especially problematic when /page …

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More importance is given to SEO

So getting your website higher in the search engines is extremely important. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. any time of year, for years on end, it sprouts …

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Hidden facts about duplication

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be …

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Learning about analytics

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Adding proof terms to your content helps a page appear at the top of search …

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Having fun with scraping

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines …

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Lessons I've learned from duplication

An SEO keyword is a popular search term your core audience looks for on a regular basis. Search and email have been deemed the as the top internet activities. While broad topics are still important, your content will be more hard pressed to rise above the competition since plenty of …

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Does the content bring through traffic outside of organic search?

Why would the fact that engines don’t officially acknowledge social media matter? The journey to better ranking must always start with understanding about your current standing on search engines. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet …

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High advertisement ratio

SEOs must fix their mistakes instead of hide them. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of …

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Follow a consistent cadence towards user generated content

If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. High-quality …

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