Make SEO the main focus of your marketing tactics

It takes working with many different sites of many different genres, different sizes to really get an idea of what works and what doesn’t and you spend enough time doing those things and you’re going to find out that a lot of the information out there is misinformation …

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Understanding static pages

t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called …

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Google ranking factors can be affected by URLs

Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. This is not good attention. It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar …

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Discover the connection between user experience meta tags

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. Making sure that your business is …

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One element of your strategy should look at social media

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to …

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Maybe authority sites will be a thing of the past

Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms …

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The benefits of web 2.0 to your search marketing strategy

Many people don’t even bother to look in Google for news. Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a …

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Blow out LSI keywords to build rich content pages

This is very similar to duplicate content, however it manifests itself in a different way. If it does not already exist, thin content is easy enough to prevent. Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. It’s important to …

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Create the structure for your post

When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google …

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Go long-tail and forget page rank

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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Should more importance be given to SEM for search marketing?

ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. As part of …

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Google ranking factors can be affected by cloaking

Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the …

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More importance is given to mobile

Therefore, you will want to check that everything is intact with it. So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog. When optimizing sites for SEO most people concentrate on text searches, ignoring the …

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Online marketing changes quickly when it comes to gateway sites

If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. Social media and SEO are completely intertwined and you should combine your marketing efforts because of this. Write about all those topics that are important to your audience. Use the words …

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Make sure you're being indexed

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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Tactics around cloaking

SEO changes quickly. Information that was true six months ago, may not be true today. The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why …

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Latest developments in anchor text

When you use underscores to separate words in a URL name, Google will read it as one single word. Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page. Ranking highly for search terms which are known as keywords increases the …

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