Becoming complacent can be an issue

Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time …

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Quality over quantity when it comes to plugins

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. If you go to Google and put in the same search …

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Questions to ask about SEM

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

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Reap the rewards in the form of traffic

Failing that the data can do the talking. It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. Organic traffic refers to visits …

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When your use of keyword research becomes obsessive

Linking internally is equally important. As in, interlinking the pages on your own website. There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your …

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What is real SEO?

To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no …

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Layout, formatting and dynamic pages combine to make great SEO

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. As we all know, Google change their algorithm 500+ times …

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Search marketing implications related to search engine spiders

Make a list of evergreen topics, and then do research to pick the best ideas. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. If you were involved in link-building practices that clearly …

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Is this the end of search queries as we know it?

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. Balancing the readability of your website for both …

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Latest developments in link exchanges

There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. On Page SEO in its most simple form is a …

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The longer the phrase, the more specific it is

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. You …

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More focus is put on search engine spiders

There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch …

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Taboos about splogs that you should know

The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor …

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Start with fundamental SEO tactics

Keyword Research How SEO Works 2 Every day 25% of the search terms the Search Engines see, they have never seen before. A large scale of guest blogging only for link purpose is considered as a violation of Google’s rules. Guest blogging should bring value not only to both …

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