Things you most likely didn't know about white hat SEO

Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. Also think about your own use of search engines. SEO stands …

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Lessons I learned about bounce rates

Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search results, but YouTube is now the second largest search engine (after Google), accounting for 3 billion video views a day. Localising your search engine optimisation can offer a range of great rewards to …

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More importance is given to mobile

Therefore, you will want to check that everything is intact with it. So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog. When optimizing sites for SEO most people concentrate on text searches, ignoring the …

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Take a customer focused approach to mobile search

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting …

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This story about duplication will haunt you forever

Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. If a URL is too long then it misses out on the benefit of having any keywords within …

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Adopt a customer centric view of bread crumbs

For example, pay-per-click advertisements can perform well, if you know what you’re doing, but this requires a bit of money. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. It’s one of the great things …

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Can a techie truly understand SEM

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. A strong SEO consulting team can utilize organic search engine optimization tactics and take a website from a virtual unknown to page one …

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Consider widgets at the inception

If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your …

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Expand your SERPs as necessary

When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google …

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More focus is put on search engine spiders

There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch …

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Online marketing changes quickly when it comes to gateway sites

If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. Social media and SEO are completely intertwined and you should combine your marketing efforts because of this. Write about all those topics that are important to your audience. Use the words …

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Fun with organic links for now

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more …

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Top trends in walled garden sites to watch

Forget what you think you know about SEO and start thinking about it as an ever-evolving field. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make …

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Does the content bring through traffic outside of organic search?

Why would the fact that engines don’t officially acknowledge social media matter? The journey to better ranking must always start with understanding about your current standing on search engines. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet …

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How to learn about reporting in a few hours

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

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High advertisement ratio

SEOs must fix their mistakes instead of hide them. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of …

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Think like a human not a robot when it comes to URLs

Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. Some lasts a year or two. Pinterest has a steady stream …

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Audit your profile, looking for issues with regards to forums

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. This requires a careful planned, structured approach that accurately represents …

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Make sure your SEO checklist includes SEO for best results

Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. They also regularly take the form of questions, and appealing …

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The hidden agenda of long tail search

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. You want a …

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Here's what industry insiders think about trust rank

Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to …

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Repurpose old anchor text

There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate our lives in a complete way in a relatively short period and the reach is growing all of the time. In mid 90 …

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Things you most likely didn't know about meta tags

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. They compare the performance and context of your content to the strength of your keywords. Not all links are created equal. Some sites provide better …

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Follow a consistent cadence towards user generated content

If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. High-quality …

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How to really understand rankings

Have you thought about the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website? Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more …

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Analyse your existing citations

For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). Google has made speed another factor that affects the visibility of …

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Build links the right way

To combat possible future updates, you can also ensure your site is engaging and of high quality. To do on-page optimization today, webmasters and SEOs should pay more attention to the semantic context of content on the website and focus less on keywords. Link reclamation involves the discovery and replacement …

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Carve out time for concentrating on link exchanges

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. SEO and content marketing both bring important elements to the online marketing table, and you need …

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Linking is hard to get right

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive …

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Make sure you're being indexed

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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Taboos about splogs that you should know

The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor …

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To get fast rankings, you need link exchanges

Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands still worry about the effect thin and duplicate content has on their sites, and they take careful (sometimes drastic) steps to avoid it. A good backlink originates from an authoritative site that covers …

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Tactics around cloaking

SEO changes quickly. Information that was true six months ago, may not be true today. The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why …

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The death of web crawlers

When you find a page on your site that looks like it features short, hastily written content, search through the rest of your site for other terms that appear on the page. Search engine optimization or search engine optimization is the process of improving the visibility of a website in …

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Try to target a hungry crowd by paying attention to citations

SEO will never be a one-size-fits-all exercise. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you …

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Here's what industry insiders think about html

This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. The first step when you discover duplicate content is to reach out to the webmaster. SEO specialists believe strongly in the value of …

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It’s time to revolutionize our approach to specifics

Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required …

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Taboos about search engine spiders that you should know

Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike Keyword density is the percentage of times a keyword is used in the copy. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO …

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Update your social media on a regular basis

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Canonicalizing a …

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Write a 1000+ words article about keyword density

With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a …

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