People still ask me about keyword density and its importance today

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

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Should more importance be given to SEM for search marketing?

ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. As part of …

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The reason everyone loves googlebot crawlers

The creation of relevant and competitive Keywords is a finite process and may take months for a Web Developer to actually see results from their techniques used. Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page. It can be of …

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The mysterious world of URLs

Google has been trying to understand social. You need to understand where you are now in order to accurately assess your future rankings. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Google values relevancy to the user's search more than it values …

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Are search volumes affected by backlinks

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Start focusing on your visitors, on the people that want to buy your product or services. If your business is not making the most of the services of an industry-leading SEO agency …

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I bet you didn't know this about web portals

Someone may search for particular outdated statistics only for comparative purposes. The bounce rate is an important metric to measure the relevancy of content to users. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links …

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Why were web portals so popular?

For maximum ranking potential in search engines, ensure that no affiliates or 3rd party vendors use the same descriptions that you are using. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened …

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Analyse your existing organic links

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

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Great ideas about cloaking to share with your colleagues

Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition …

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Expand your static pages as necessary

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). This makes it …

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Never underestimate the influence of javascript

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. When you start reading all about SEO …

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The hidden agenda of metrics

White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules …

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Audit your profile, looking for issues with regards to white hat SEO

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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Hidden facts about duplication

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be …

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Learning about analytics

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Adding proof terms to your content helps a page appear at the top of search …

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Never underestimate the influence of keyword research

On top of that, their major updates, like Panda and Penguin, previously only rollout around once a year, if you’re lucky. Follow our golden rule first though – keep it simple. Include any keywords you want to rank for in the title tag. The closer to the start of the …

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Reasons why marketers love meta tags

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot …

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So what gives?

Search engines crawl each website to make sure the content in your descriptions matches the content on the page. Absolutely! It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this …

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Things to avoid when dealing with scraping

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Panda has ensured that publishing poor quality content to …

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Boost site speed and utilise onsite SEO

Keyword research is one of the highest return SEO activities that is essential for your marketing success. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. Quite a …

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Self-publishing Parasite SEO based purely on widgets

Although the content-type meta tag may not seem to have great impact over the SEO of a Website- it will assist the Browser with defining the Character Set (charset) of the HTML document and rendering the content correctly (especially special Characters). Use social media networks to promote other people’s …

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A do-it-yourself guide to site submissions

This will not only improve your ranking, but will make your site much more valuable to your visitor. SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying …

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Follow a consistent cadence towards CTR

Mobile users are spending more and more of their time on fewer platforms. Backlinks give the impression that you're an authority in your given industry. Just ask MySpace. If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or …

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The broken link-building method aided by analysis

Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. Behind The Scenes – The Code Not all websites are …

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Having fun with scraping

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines …

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Is this the end of search queries as we know it?

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. Balancing the readability of your website for both …

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Don’t forget about domain authority

Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your …

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Everything you need to know about site submissions

There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. Once Google understands the intent, it often will offer an excerpt from its Knowledge …

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Google ranking factors can be affected by cloaking

Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the …

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Myths and misconceptions about web crawlers

PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of a page or domain was and you’d know how powerful it was. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors …

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Tell me more about metrics

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. Google is acutely concerned about the user's experience …

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Latest developments in link exchanges

There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. On Page SEO in its most simple form is a …

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Make bread crumbs the main focus of your marketing tactics

That way, your site gets shown to the people most likely to benefit from it. This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. If you’re struggling with writing website content, don’t let it derail your project. Get help …

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Make sure you know exactly what you're doing with backlinks

How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers …

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Self-publishing Parasite SEO based purely on link exchanges

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going …

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Lessons I've learned from duplication

An SEO keyword is a popular search term your core audience looks for on a regular basis. Search and email have been deemed the as the top internet activities. While broad topics are still important, your content will be more hard pressed to rise above the competition since plenty of …

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Prepare an analytic assortment that is balanced

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. You get the idea of what kind of content is evergreen by now, but do you understand why it matters so much? If you know your industry …

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Things to avoid when dealing with search queries

Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Ads show up on top of organic results, but are tagged with “Ad” next to the result. Perhaps the hacking in this case means parting from traditional …

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When your use of SERPs becomes obsessive

A “backlink” is one of the most used words in the world of search engine optimization (SEO). This sort of exposure is invaluable and what’s more – it won’t even cost a single penny to list it there! The way to do this, is to implement an internet marketing …

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Learn from these mistakes before you learn about duplication

Right? Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are …

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The longer the phrase, the more specific it is

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. You …

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