Google ranking factors can be affected by URLs

Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. This is not good attention. It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar …

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Let's follow googlebot crawlers best practise

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. For example, if we were looking for a cafe or coffee shop …

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Use text formatting to highlight key points and takeaways

Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Most cities in the US have events or groups that get together on any variety of fun topics and purposes. How do …

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Establish your position regarding link exchanges

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. SEO is unarguably one of the …

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Quality over quantity when it comes to plugins

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. If you go to Google and put in the same search …

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Be mindful of white hat SEO

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

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Concentrate on actionable duplication

There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. If so, your website might be running the risk of cloaking and could get penalized and even banned. Understanding the difference between content that is …

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The truth about LSI

It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on …

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Try to get involved in the human element of web data.

This is one of the many reasons why trust between your businesses is so important. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is …

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Think With the SERP In Mind

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Brand mentions and online citation must be handled carefully and well-incorporated into the site content; When you link to reputable 3rd parties in your website, you are …

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Discover the connection between user experience meta tags

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. Making sure that your business is …

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Questions to ask about SEM

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

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Have your pages rank for the right meanings and the right contexts

As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on …

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The mysterious world of authority sites

What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. Once you arrived at the page though, you clicked away without feeling satisfied. If you can’t budget for 6 …

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How to Create the Right Meta Description

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Right? This methodology has been very successful at improving overall whole page relevance while still being adaptable …

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How to really understand text links

Google just needs evidence that what is on a particular website is relevant to it’s viewers. When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy …

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Thinking about sitemaps makes everything OK

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Advertisers will bid for ad placement, which …

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One important aspect is organic links

Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere …

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The death of googlebot crawlers

However, you don’t have to do it all at the same time – pick your top level pages, your most viewed pages and your best selling products/converting pages and start there. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. If you have the …

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Reap the rewards in the form of traffic

Failing that the data can do the talking. It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. Organic traffic refers to visits …

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Focus on ROI Instead of hits

Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to want to share it. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms …

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I bet you didn't know this about canonical URLs

Sometimes knowing why you’re doing something can make all the difference. Think about the questions your visitors have that drove them to your site in the first place. Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your …

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Mention keywords where they matter most

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will …

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The mysterious world of citations

The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Targeting the keywords to rank in first page of …

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Meaty meta descriptions may affect your analysis tactics

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. If you notice that the ranking has fallen precipitously through many pages within a very short time, there …

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Taboos about RSS feeds that you should know

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. The key aspect of Google’s algorithm …

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The more engaging your article, the better

You need solid SEO to compete online and to obtain traffic. Period. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a …

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Education is the best legacy when it comes to forums

Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Only for marketing needs, different titles are resorted …

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Let's talk about keyword stuffing

The key is to tackle a topic that doesn’t change over time and to provide useful information for helping people do something. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Colorful images, funny pictures and …

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One element of your strategy should look at social media

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to …

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The secret behind googlebot crawlers

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

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Create an Engaging Web Presence by the use of page rank

SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the …

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Are search volumes affected by comment spam

The rise of social media on the Web has created a host of new signals that search engines can consider. Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged. While it is possible to use SEO on the same pages over and over, you …

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Maybe authority sites will be a thing of the past

Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms …

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The benefits of web 2.0 to your search marketing strategy

Many people don’t even bother to look in Google for news. Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a …

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Blow out LSI keywords to build rich content pages

This is very similar to duplicate content, however it manifests itself in a different way. If it does not already exist, thin content is easy enough to prevent. Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. It’s important to …

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