Top trends in page impressions to watch

Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar number of adults …

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Keeping Readers on the Page

Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and that can be in many areas. Perhaps that’s where the biggest problem …

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Let's talk about javascript

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. If a category is only going to be a few products, or potentially none in the future, then don’t create it …

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I bet you didn't know this about stickiness

Essentially, you rewrite it. This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. I know SEO works because I’ve proven it. And I want to prove it …

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Write a 1000+ words article about non reciprocal links

In a world where 14 percent of people use the internet every day to find a local business, this is a significant loss. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Google’s emphasis on links is the most …

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Aligning your goals in relation to Google algorithms

Producing content for search engines is also content marketing, list building, and relationship marketing. Let’s say that you run a goat farm in Detroit. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks …

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The mysterious world of authority sites

What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. Once you arrived at the page though, you clicked away without feeling satisfied. If you can’t budget for 6 …

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How to really understand text links

Google just needs evidence that what is on a particular website is relevant to it’s viewers. When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy …

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The death of googlebot crawlers

However, you don’t have to do it all at the same time – pick your top level pages, your most viewed pages and your best selling products/converting pages and start there. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. If you have the …

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Focus on ROI Instead of hits

Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to want to share it. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms …

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The mysterious world of citations

The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Targeting the keywords to rank in first page of …

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Meaty meta descriptions may affect your analysis tactics

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. If you notice that the ranking has fallen precipitously through many pages within a very short time, there …

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The more engaging your article, the better

You need solid SEO to compete online and to obtain traffic. Period. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a …

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Let's talk about keyword stuffing

The key is to tackle a topic that doesn’t change over time and to provide useful information for helping people do something. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Colorful images, funny pictures and …

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Create an Engaging Web Presence by the use of page rank

SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the …

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Blow out LSI keywords to build rich content pages

This is very similar to duplicate content, however it manifests itself in a different way. If it does not already exist, thin content is easy enough to prevent. Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. It’s important to …

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When your use of keyword research becomes obsessive

Linking internally is equally important. As in, interlinking the pages on your own website. There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your …

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Understanding scraping

Location is one of the most financially valuable metrics used in mobile advertising. At first, you will need to do this manually. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember …

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Learning about anchor text

Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events …

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Search marketing implications related to search engine spiders

Make a list of evergreen topics, and then do research to pick the best ideas. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. If you were involved in link-building practices that clearly …

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Headings and indexed pages

Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However …

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Make it sufficiently broad in terms of offsite SEO

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

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People still ask me about keyword density and its importance today

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

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I bet you didn't know this about web portals

Someone may search for particular outdated statistics only for comparative purposes. The bounce rate is an important metric to measure the relevancy of content to users. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links …

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Why were web portals so popular?

For maximum ranking potential in search engines, ensure that no affiliates or 3rd party vendors use the same descriptions that you are using. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened …

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Expand your static pages as necessary

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). This makes it …

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Never underestimate the influence of javascript

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. When you start reading all about SEO …

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Hidden facts about duplication

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be …

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Is this the end of search queries as we know it?

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. Balancing the readability of your website for both …

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Make bread crumbs the main focus of your marketing tactics

That way, your site gets shown to the people most likely to benefit from it. This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. If you’re struggling with writing website content, don’t let it derail your project. Get help …

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Things you most likely didn't know about white hat SEO

Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. Also think about your own use of search engines. SEO stands …

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Adopt a customer centric view of bread crumbs

For example, pay-per-click advertisements can perform well, if you know what you’re doing, but this requires a bit of money. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. It’s one of the great things …

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More focus is put on search engine spiders

There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch …

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The hidden agenda of long tail search

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. You want a …

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Build links the right way

To combat possible future updates, you can also ensure your site is engaging and of high quality. To do on-page optimization today, webmasters and SEOs should pay more attention to the semantic context of content on the website and focus less on keywords. Link reclamation involves the discovery and replacement …

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Linking is hard to get right

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive …

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Try to target a hungry crowd by paying attention to citations

SEO will never be a one-size-fits-all exercise. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you …

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Write a 1000+ words article about keyword density

With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a …

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Arm yourselves with an SEO strategy

cost, color, texture, shape, fonts, etc). A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall user experience. Don't commit the cardinal sin of letting dots ruin your page descriptions This is an issue faced …

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