Things your competitors know about anchor text

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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Thinking about citations makes everything OK

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is …

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Is this the end of static pages as we know it?

Digital marketing is a vast marketing technique which includes many other marketing tact. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. So …

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Google tries to bring up immediate answers to many queries

While it’s tempting to bribe your way into credibility, it’s dangerous. t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. The search engine optimization …

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Random musings on page rank

Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. If there was one thing that we could get across to …

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I want to increase my site traffic by 50 percent

These pages can also create a lot of duplication on site. While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. As we discovered earlier, if your search result is more compelling than …

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Make a good use of Google algorithms

Sentiment is an increasingly interesting factor for search (and social media). Well-written alt text can improve search rankings because search engines will check these for relevant keywords. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. Here at Ginger Nut Media …

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Use text formatting to highlight key points and takeaways

Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Most cities in the US have events or groups that get together on any variety of fun topics and purposes. How do …

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Establish your position regarding link exchanges

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. SEO is unarguably one of the …

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Quality over quantity when it comes to plugins

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. If you go to Google and put in the same search …

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Think With the SERP In Mind

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Brand mentions and online citation must be handled carefully and well-incorporated into the site content; When you link to reputable 3rd parties in your website, you are …

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Thinking about sitemaps makes everything OK

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Advertisers will bid for ad placement, which …

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The infamy behind domain authority

If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. Google had changed their system to make these links appear as spam in some cases …

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Moms use search engines twice as much as non-moms

There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. A good place to look …

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Write a keyword-rich introduction about 301 redirects

Targeting the wrong keywords is one of the worst mistakes that you can make in a business. Along with content, backlinks are the primary way that search engines determine a website's popularity. That’s compared to only 34% of consumers who make the transition from interested search to actual footfall …

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Let's follow walled garden sites best practise

If your content reflects the needs and desires of your viewers and directly addresses their requirements, then they are more likely to engage with and share it across social media. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be …

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Write a 1000+ words article about ROI

Get active in forums, Reddit, Quora, Facebook Groups – find your voice and provide value. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to …

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Create a search marketing strategy based on gateway sites

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. Google, for example, will punish …

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You may be asked about content in your marketing interview

RankBrain consolidates information on user’s intent and determining the level of satisfaction on Google. By including RankBrain, Google can easily tell what clients want and deliver it in search results. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords …

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Go long-tail and forget page rank

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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Should more importance be given to SEM for search marketing?

ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. As part of …

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Great ideas about cloaking to share with your colleagues

Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition …

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Audit your profile, looking for issues with regards to white hat SEO

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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Learning about analytics

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Adding proof terms to your content helps a page appear at the top of search …

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Things to avoid when dealing with scraping

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Panda has ensured that publishing poor quality content to …

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The broken link-building method aided by analysis

Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. Behind The Scenes – The Code Not all websites are …

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Having fun with scraping

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines …

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Don’t forget about domain authority

Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your …

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Tell me more about metrics

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. Google is acutely concerned about the user's experience …

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The longer the phrase, the more specific it is

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. You …

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Take a customer focused approach to mobile search

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting …

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Does the content bring through traffic outside of organic search?

Why would the fact that engines don’t officially acknowledge social media matter? The journey to better ranking must always start with understanding about your current standing on search engines. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet …

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How to really understand rankings

Have you thought about the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website? Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more …

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Make sure you're being indexed

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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Tactics around cloaking

SEO changes quickly. Information that was true six months ago, may not be true today. The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why …

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