Using traffic estimation tools in conjunction with bounce rates

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer …

more ...

Let's talk about content

Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable …

more ...

Make SEO the main focus of your marketing tactics

It takes working with many different sites of many different genres, different sizes to really get an idea of what works and what doesn’t and you spend enough time doing those things and you’re going to find out that a lot of the information out there is misinformation …

more ...

Understanding static pages

t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called …

more ...



The broken link-building method aided by domain authority

Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. To sum it up, SEO is difficult because search …

more ...

Let's follow googlebot crawlers best practise

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. For example, if we were looking for a cafe or coffee shop …

more ...

Concentrate on actionable duplication

There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. If so, your website might be running the risk of cloaking and could get penalized and even banned. Understanding the difference between content that is …

more ...


How to Create the Right Meta Description

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Right? This methodology has been very successful at improving overall whole page relevance while still being adaptable …

more ...

One important aspect is organic links

Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere …

more ...



Mention keywords where they matter most

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will …

more ...


One element of your strategy should look at social media

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to …

more ...

The benefits of web 2.0 to your search marketing strategy

Many people don’t even bother to look in Google for news. Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a …

more ...

Make sure your SEO checklist includes metrics for best results

The best way to impact your website's domain authority is to institute best SEO practices. A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try …

more ...

Never underestimate the influence of duplication

So, accordingly Seo technique should also be changed otherwise Seo will dead. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may …

more ...


Why your digital marketing strategy should centre around hits

Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving traffic to your website. The same is true of Google Search Console …

more ...

What is real SEO?

To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no …

more ...

Can a techie truly understand meta tags

There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). Although there are many ways to improve site speed, image compression can typically make an immediate impact. Corporate communications like public relations …

more ...

Aligning your goals in relation to LSI

Write good original and compelling content with the keywords to help your search rankings. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Different types of browsers and screen resolutions have to be taken into account, since the “above the fold” area …

more ...

Draft content for each target keyword

By putting an emphasis on creating 10x content, you will hopefully satisfy your target reader, which will lead to more engagement with your blog either through social shares or inbound links. Anchor texts play an important role in the internal and external linking as well as for the usability of …

more ...

Layout, formatting and dynamic pages combine to make great SEO

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. As we all know, Google change their algorithm 500+ times …

more ...


Write about sitemaps

Search algorithms then sift through the data on the index and rank the pages almost instantaneously based on over 200 signals, according to Google. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Long …

more ...

The infamy behind trust rank

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. The balance of art and science that’s called for varies for …

more ...

Picking Profitable Local SEO Lead Generation Niches

Customer reviews also significantly improve the user experience by adding third-party credibility to your business. I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. It’s far superior for …

more ...

Monitor the evolution of your search results

If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. Website performance metrics also play a …

more ...

The mysterious world of URLs

Google has been trying to understand social. You need to understand where you are now in order to accurately assess your future rankings. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Google values relevancy to the user's search more than it values …

more ...

Never underestimate the influence of keyword research

On top of that, their major updates, like Panda and Penguin, previously only rollout around once a year, if you’re lucky. Follow our golden rule first though – keep it simple. Include any keywords you want to rank for in the title tag. The closer to the start of the …

more ...

So what gives?

Search engines crawl each website to make sure the content in your descriptions matches the content on the page. Absolutely! It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this …

more ...

Boost site speed and utilise onsite SEO

Keyword research is one of the highest return SEO activities that is essential for your marketing success. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. Quite a …

more ...

Follow a consistent cadence towards CTR

Mobile users are spending more and more of their time on fewer platforms. Backlinks give the impression that you're an authority in your given industry. Just ask MySpace. If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or …

more ...


Everything you need to know about site submissions

There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. Once Google understands the intent, it often will offer an excerpt from its Knowledge …

more ...

Myths and misconceptions about web crawlers

PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of a page or domain was and you’d know how powerful it was. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors …

more ...

Latest developments in link exchanges

There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. On Page SEO in its most simple form is a …

more ...

Make sure you know exactly what you're doing with backlinks

How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers …

more ...


When your use of SERPs becomes obsessive

A “backlink” is one of the most used words in the world of search engine optimization (SEO). This sort of exposure is invaluable and what’s more – it won’t even cost a single penny to list it there! The way to do this, is to implement an internet marketing …

more ...

More importance is given to mobile

Therefore, you will want to check that everything is intact with it. So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog. When optimizing sites for SEO most people concentrate on text searches, ignoring the …

more ...

This story about duplication will haunt you forever

Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. If a URL is too long then it misses out on the benefit of having any keywords within …

more ...

How to learn about reporting in a few hours

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

more ...

High advertisement ratio

SEOs must fix their mistakes instead of hide them. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of …

more ...

Here's what industry insiders think about trust rank

Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to …

more ...