Measure and Improve by paying attention to CTR

One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. There aren’t many …

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Keep Outbound Links To Minimum

Search engines also don’t espouse that the sky is blue. Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally …

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Make non reciprocal links your centre of attention

Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and …

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Maybe domain authority will be a thing of the past

Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). With each new search project, an SEO should shed his or her previous biases and, even more importantly, successes. Having a strong SEO campaign on your website is fundamental …

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Becoming complacent can be an issue

Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time …

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More importance is given to stickiness

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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Pay particular attention to URLs when performing an audit

There are two main philosophical buckets of practices for SEO: black hat and white hat. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. With a good education, you can learn how to weave SEO best practices into your …

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The benefits of plugins to your search marketing strategy

Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. It is good to optimize a web page with one keyword phrase rather than several ones at a …

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Learning about bread crumbs

A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. Aside from that, you will attract users who might be interested in the image, but not in …

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Remember that RSS feeds make the web go round

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. In fact, Google Panda, the search engine’s ranking algorithm, is designed to …

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The truth about LSI

It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on …

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Try to get involved in the human element of web data.

This is one of the many reasons why trust between your businesses is so important. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is …

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Questions to ask about SEM

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

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Reap the rewards in the form of traffic

Failing that the data can do the talking. It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. Organic traffic refers to visits …

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Taboos about RSS feeds that you should know

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. The key aspect of Google’s algorithm …

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Education is the best legacy when it comes to forums

Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Only for marketing needs, different titles are resorted …

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Create the structure for your post

When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google …

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Lessons I learned about rankings

The user value of this content is rather limited. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Predicting the advancing social waves happens when you are looking for traffic from a certain …

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The most obvious SEO choice

Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. No follow links are defined as the links which will not pass any link juice. Here, the link is …

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What's the difference between SEO and paid Google ads?

Stick to these good practices and you’ll be on your way to free traffic. Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty …

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Find a simple guide to canonical URLs and read up about it

Right? Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content …

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Let's talk about organic links

Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. SEO …

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Use quotes to locate a specific phrase

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. Did you know …

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Reasons why marketers love meta tags

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot …

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Google ranking factors can be affected by cloaking

Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the …

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Self-publishing Parasite SEO based purely on link exchanges

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going …

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Prepare an analytic assortment that is balanced

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. You get the idea of what kind of content is evergreen by now, but do you understand why it matters so much? If you know your industry …

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Learn from these mistakes before you learn about duplication

Right? Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are …

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Can a techie truly understand SEM

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. A strong SEO consulting team can utilize organic search engine optimization tactics and take a website from a virtual unknown to page one …

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Consider widgets at the inception

If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your …

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Expand your SERPs as necessary

When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google …

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Online marketing changes quickly when it comes to gateway sites

If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. Social media and SEO are completely intertwined and you should combine your marketing efforts because of this. Write about all those topics that are important to your audience. Use the words …

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Fun with organic links for now

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more …

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Think like a human not a robot when it comes to URLs

Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. Some lasts a year or two. Pinterest has a steady stream …

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Things you most likely didn't know about meta tags

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. They compare the performance and context of your content to the strength of your keywords. Not all links are created equal. Some sites provide better …

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Analyse your existing citations

For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). Google has made speed another factor that affects the visibility of …

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