The latest trends in meta tags

There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate our lives in a complete way in a relatively short period and the reach is growing all of the time. Too many links …

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Tell me more about widgets

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. In terms of tracking potential upcoming algorithm updates, it’s best to track industry commentary …

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How to focus on SERPs

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be …

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One important aspect is link bait

If you are focused on a local market, it is also important to get connected with local businesses and organizations. A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you …

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Try to target a hungry crowd by paying attention to landing pages

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. It’s …

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Google ranking factors can be affected by SEO campaigns

For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the …

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Pay attention to backlinks

You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in …

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Google ranking factors can be affected by URLs

Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. This is not good attention. It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar …

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Be mindful of white hat SEO

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

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Discover the connection between user experience meta tags

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. Making sure that your business is …

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Have your pages rank for the right meanings and the right contexts

As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on …

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I bet you didn't know this about canonical URLs

Sometimes knowing why you’re doing something can make all the difference. Think about the questions your visitors have that drove them to your site in the first place. Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your …

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The secret behind googlebot crawlers

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

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Are search volumes affected by comment spam

The rise of social media on the Web has created a host of new signals that search engines can consider. Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged. While it is possible to use SEO on the same pages over and over, you …

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Maybe authority sites will be a thing of the past

Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms …

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Latest developments in analysis

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

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Using traffic estimation tools in conjunction with web 2.0

White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. Things like: so many businesses out there don’t even understand what SEO is. When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks …

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Follow Google's advice on this

This makes it incredibly hard to attribute what is working and not working on campaigns. Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. All internal links on your website should be valid and working. It is especially problematic when /page …

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More importance is given to SEO

So getting your website higher in the search engines is extremely important. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. any time of year, for years on end, it sprouts …

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The reason everyone loves googlebot crawlers

The creation of relevant and competitive Keywords is a finite process and may take months for a Web Developer to actually see results from their techniques used. Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page. It can be of …

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Are search volumes affected by backlinks

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Start focusing on your visitors, on the people that want to buy your product or services. If your business is not making the most of the services of an industry-leading SEO agency …

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Analyse your existing organic links

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

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The hidden agenda of metrics

White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules …

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Self-publishing Parasite SEO based purely on widgets

Although the content-type meta tag may not seem to have great impact over the SEO of a Website- it will assist the Browser with defining the Character Set (charset) of the HTML document and rendering the content correctly (especially special Characters). Use social media networks to promote other people’s …

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A do-it-yourself guide to site submissions

This will not only improve your ranking, but will make your site much more valuable to your visitor. SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying …

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Lessons I've learned from duplication

An SEO keyword is a popular search term your core audience looks for on a regular basis. Search and email have been deemed the as the top internet activities. While broad topics are still important, your content will be more hard pressed to rise above the competition since plenty of …

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Things to avoid when dealing with search queries

Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Ads show up on top of organic results, but are tagged with “Ad” next to the result. Perhaps the hacking in this case means parting from traditional …

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Lessons I learned about bounce rates

Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search results, but YouTube is now the second largest search engine (after Google), accounting for 3 billion video views a day. Localising your search engine optimisation can offer a range of great rewards to …

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Top trends in walled garden sites to watch

Forget what you think you know about SEO and start thinking about it as an ever-evolving field. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make …

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Audit your profile, looking for issues with regards to forums

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. This requires a careful planned, structured approach that accurately represents …

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Make sure your SEO checklist includes SEO for best results

Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. They also regularly take the form of questions, and appealing …

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Repurpose old anchor text

There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate our lives in a complete way in a relatively short period and the reach is growing all of the time. In mid 90 …

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Follow a consistent cadence towards user generated content

If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. High-quality …

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Carve out time for concentrating on link exchanges

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. SEO and content marketing both bring important elements to the online marketing table, and you need …

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Taboos about splogs that you should know

The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor …

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To get fast rankings, you need link exchanges

Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands still worry about the effect thin and duplicate content has on their sites, and they take careful (sometimes drastic) steps to avoid it. A good backlink originates from an authoritative site that covers …

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The death of web crawlers

When you find a page on your site that looks like it features short, hastily written content, search through the rest of your site for other terms that appear on the page. Search engine optimization or search engine optimization is the process of improving the visibility of a website in …

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It’s time to revolutionize our approach to specifics

Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required …

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Taboos about search engine spiders that you should know

Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike Keyword density is the percentage of times a keyword is used in the copy. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO …

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Latest developments in anchor text

When you use underscores to separate words in a URL name, Google will read it as one single word. Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page. Ranking highly for search terms which are known as keywords increases the …

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Thinking about web crawlers makes everything OK

On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for. The most important thing to …

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