In our experiences, we’ve seen lower-tier eCommerce websites increase organic search traffic by as much as 50-100% by simply rewriting product descriptions for half of the website’s product pages–with no manual link building efforts. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. These phrases are regular composed of three or four words, and are a great way to attract relevant traffic. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront.

Each piece of copy has an individual purpose

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. If hackers break into your Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... website with the goal of implementing negative SEO techniques, then it’s unlikely that you would even notice. They might target pages that are rarely accessed (like old blog articles) or make subtle changes on your latest pages that do damage to your site. What makes SEO so hard? Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site.

Meaty meta descriptions may affect your static pages tactics

As Google want to offer the best user experience, they’d prefer it if only the most satisfying businesses took the top sports in their search engine results pages. You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice.

What your mum didn't tell you about text links

In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. According to Gaz Hall, a UK SEO Consultant from SEO York: "Traditional aspects like links and content are still major factors, but we’ve seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book)."

Your marketing strategy could use a facelift - consider including bounce rates to adhere to best practise SEO principles

Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients. We A great example that I like to use is Profile Business. recommend a minimum of 300 words per page as a rough guideline for identifying pages that are lacking in content. The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. Content focused on current trends in fashion, design, or marketing that is relevant to a particular time is also not evergreen.