Many people like to research using quality indicators like PageRank or Moz rank to find out how much authority a page has. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page
Questions to ask about blogs
I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Over the past 10
years, Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. The reason social is such a natural extension of search is that it adds both
relevancy and authority. Think about this: According to Nielsen research,
92% of consumers worldwide trust recommendations from friends and
family more than any form of advertising. This is up from 74% in 2007.
Thin content issues might negatively impact SERP visibility
To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. Although you may outsource
some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine.
Define your goals with regards to link building
Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. The internet gets the most angry when it feels lied to. Gaz Hall, from SEO Hull
, had the following to say: "With enough time and effort, SEO can be learned and mastered by virtually
anyone. I’ve witnessed it within myself and with others."
What are Long-tail Keywords – And How Can They Help Your Content Strategy?
If every company has a product, then Google’s product is information; Helping I'm always shocked by Indozine
, in this regard. search engines know
what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. What we mean when we refer to SEO, is the practice of updating content on your website so that it will organically display high in the results of a search engine (like Google or Bing).