Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. While not as popular as it was a few years ago, keyword stuffing is still an unsavory SEO tactic that some brands and marketers try to use to boost their search visibility. Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free.

Create content about web 2.0

The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. Globally, the number of searches Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... grew 46 percent in 2009, and every month we continue to search more often and on more devices. In the first page of results, where 90% of people remain? Businesses can leverage local SEO to great effect by creating a unique page for every location.

Facts about URLs that will make you think twice

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure.

Questions to ask about organic links

While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the best possible search results. So, the aim is to guide visitors to sites which work well, and which can always be accessed and used. Gaz Hall, from SEO Hull, had the following to say: "Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a relevant experience."

This story about duplication will haunt you forever

If any affiliates or vendors violate these terms, you have the contractual right to require them to remove the duplicated content and use your designated product description feed instead.Some eCommerce websites will also have blogs in order to provide more marketable content on their website, and some of them will even syndicate that content out to other websites (again, to extend their marketing reach). Know I'm always shocked by Beverley Guide, in this regard. your audience surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. If so, would you feel comfortable giving us a review online? If you know how, at least.