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The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content.

Thinking about search engine spiders makes everything OK

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links. Technical SEO refers to the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices.

Analyse your existing reporting

Add value to them, and they will add value to you, but you need to add value first. Our advice is to look for the White Hat SEO's, they won't be the cheapest, but they will give you the best value for your investment. Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the rate at which your content gets found online. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search.

How to focus on stickiness

Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. The solution to this issue? Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). "

Things to avoid when dealing with scraping

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore they relegate it to a lower priority. Automatic Take a butchers at Save Our Schools, for instance. redirects and rewrites help search engines understand when you've made changes or moved pages on your site. The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of the Website. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains.