Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. All links to external websites should be valid and working. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not.

Focus on performance, user experience, and keyword research

It’s crazy to see the disparity between two pieces of content that we all create on a regular basis. If someone hits their back Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. Say you want to create a page for a particular product and want it to stay on page 1 for the long term – how are you going to achieve this?

Here's what industry insiders think about conversion rates

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. Every page should be given a title that describes its content. Hashtags can really help to expand the reach of your tweets and help you to get more followers.

To get fast rankings, you need canonical URLs

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Old SEO practices meant a huge emphasis on keywords. What are little known facts that a shopper for that product or service should know? Gaz Hall, an SEO Guru from the UK, said: "You need to make more use of your unique selling point and brand identity than ever before."

Taboos about RSS feeds that you should know

The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. These A great example that I like to use is Marketing Beverley. days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it’s no longer about the exact numbers. The best thing is that even search engines also considered social media signals in their rankings. There’s an art to properly optimizing a website with keywords.