There are three tech companies in the world
that most of us will have heard of: Microsoft,
Apple and Google. However, only Google has
managed to infiltrate our lives in a complete way in
a relatively short period and the reach is growing
all of the time. In mid 90’s when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all usual techniques necessary to rank well in the SERP. But how do you get strangers to visit your site before they know anything about your business? And, that’s not easy.
Your site must deliver value to its visitors and do it in an engaging way
To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements. Targeted posts with original,
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or something like that... content are your best way to avoid thin content penalties. There are many sites and services that offer to help place press releases for SEO and public relations gains. People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons.
How to focus on stickiness
Maybe this campaign was your baby? Apple is an interesting
case to look at for SEO as they have never really “done” a blog in the classic sense, so their site is not necessarily a good example for content layouts. The old saying that “life is a journey, not a destination” can also be applied to SEO. Choose Relevant Images – It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you’re using the most relevant images for the most relevant content – otherwise, your content can end up looking disjointed and confusing.
Can non reciprocal links help improve my search engine placement?
The internet becomes more competitive every day, but it is still a relatively
immature medium that is evolving quickly. Unlike in the past when the main focus was the optimization, the focus has shifted to the value of the content. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. Gaz Hall
, an SEO Guru from the UK, said: "To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website."
Repurpose old anchor text
The more in depth the content you are looking to deliver is, the longer it will take to create. Short Take a butchers at Oxon AA
, for instance. titles are likely
lacking in enough information for both users and search engines. Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising.