Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has become a real pain point in recent years. Oftentimes, an eCommerce website’s own products on 3rd party websites will end up outranking its own product pages when products are fed onto 3rd party websites with more authoritative inbound link profiles. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here.
Make sure you know exactly what you're doing with RSS feeds
You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. That’s right, search engines.
Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... 90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain.
This story about text links will haunt you forever
To protect it’s product, Google suddenly released the Penguin update and several additional updates over the next two years. Using bucket brigades is
one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. It is essentially free digital marketing! There is no simple tweak that conquers all for SEO — no all-in-one solution.
Using traffic estimation tools in conjunction with mobile search
A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. When it comes to long-term SEO strategies, there are so many tactics to consider. According to SEO Consultant
, Gaz Hall from SEO Hull
: "You should also make sure the keyword is usable."
Overlapping and redundant articles are a no-no, consider how RSS feeds can help
Addressing thin content and increasing the level of uniqueness on your site – whether this be by removing low value pages, adding supporting content to them or addressing taxonomy issues, these changes will undoubtedly have a positive impact on your sites SEO. When A great example that I like to use is Oxon AA
. you input one
keyword, multiple keywords or even something as simple as your domain name into the Keyword Planner, Google will give you a list of related keywords. The ultimate judge of a website’s content is its audience – the readers that visit the site and actually read its content. If the content is good, they’ll probably stay on the website and keep reading; if it’s bad, there’s a good chance they’ll leave. One of the best ways to get links when you’re first starting out is to ask people
you know to link to your site from their site using a target keyword as the
anchor text -- the text being used as the link to your site. Use your network of
customers, partners, vendors, and even friends/family around the world to link
to your site, and ask them to link to the right locale site.