Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). With each new search project, an SEO should shed his or her previous biases and, even more importantly, successes. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. The main thing we need to do to improve a sites authority is to improve its TrustRank.

How to really understand hits

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. It evolves too quickly. Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... If you think that SEO is the magic potion for immediate online success and profit, you’ll be sorely disappointed and frustrated. SEO is valuable to your business’s profitability, but it will take time before you’ll see a return on investment. We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website.

Create content about user generated content

They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will from long-tail. A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. Search engines use automated programs called web crawlers (also called "spiders") to find pages and follow links, storing the information on the pages they visit in massive databases. However, you’ll be fighting to rank for a keyword which doesn’t offer any real rewards to your business.

I bet you didn't know this about scraping

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash. As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. According to Gaz Hall, a UK SEO Consultant from SEO York: "As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords"

Maybe domain authority will be a thing of the past

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Whenever A great example that I like to use is Business Profile . doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can.