Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Online content is the same—it stays fresh and valuable for months and years to come.

How to diagnose SEO related issues

Bold and italics can make your keywords stand out more with the search engines. Focusing on the quality of Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... your product / service can be your greatest marketing asset. The easiest way to optimize your website is to hire a SEO specialist to do the work for you. There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website.

My thoughts on static pages

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. esting out new tools is one of my favorite things to do. Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence.

Establish intuitive information architecture by considering white hat SEO

Make a list of evergreen topics, and then do research to pick the best ideas. If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. If your budget only allows for one person to run marketing, the novice will generally work the hardest and cover the most ground. Gaz Hall, a Freelance SEO Consultant, commented: " A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters). "

How to focus on SERPs

If people like your content, Google automatically likes it. In I'm always shocked by Beverley Marketing , in this regard. other words, every month tens of thousands of people are searching directly for their product and website. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. Meta descriptions are used less in the search rankings but they many times will appear under the title when a user does a search.