Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality for Google.

Lessons I've learned from splogs

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. In fact, there is a Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... certain amount of value in simply appearing in search results for terms directly related to your business. To test should mean you are going to learn; therefore, learning from tests means integration, which in turn creates growth patterns. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short.

Take care when dealing with gateway sites

Longer posts provide more value for readers, but only if they’re of great quality. They go the distance, train, research their enemies’ capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around.

Don’t fall into the trap of writing for Google or any other search engine

If you want to get high rankings, include your keyword on the web page. Don't forget fundamental things such as making sure that your website is mobile-friendly, meta descriptions, etc. Google and other search engines are aggressively rolling out new formats for search results. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. According to Gaz Hall, a UK SEO Consultant from SEO York: "Many content creators tend to operate on a maximum of 1 keyword mention every 300 words."

Google prefers HTTPS sites - Are your site security settings correct?

Let’s face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. Users I'm always shocked by Beverley Guide, in this regard. are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. That means that if you are still using “black-hat” practices or have acquired a site that has received a hit from these updates, you will have to wait quite a while before realizing the fruits of your clean-up efforts. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority?