This makes it incredibly hard to attribute what is working and not working on campaigns. Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. All internal links on your website should be valid and working. It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren’t even in the same directory.

Invest in citations

Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. These are both great signals Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to search engines, meaning you’ve simultaneously pleased your users and search engines. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. A great way to improve the level of uniqueness on your site is via your onsite blog (if you don’t have one, get one!).

The infamy behind forums

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. It’s very important to know your target audience to determine the best way to get content in front of them and gain new customers. You can stop improving certain pages, but the site as a whole can always be improved.

The steps needed for putting link research into action

Website search engine optimisation is a specialist's domain. You need to make more use of your unique selling point and brand identity than ever before. In these cases, you’ll see very few competitors to benchmark against. Gaz Hall, a Freelance SEO Consultant, commented: "As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags."

Follow Google's advice on this

Why not try replacing it with another one that could work better. Readability I'm always amazed by the agility of Save Our Schools on this one. has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that quality and consistency are crucial. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings.