For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important.

Tell me more about link building

Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results’. To put it briefly, the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. Now, users are accustomed to using long tail keyword searches or several words strung together which increase the specificity of the search. Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place.

How you will benefit from canonical URLs

Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. The key is to tackle a topic that doesn’t change over time and to provide useful information for helping people do something. But they need to be 10 well thought-out pages. Even if you’re looking for increased brand awareness rather than clicks, organic search will provide a greater return.

One element of your strategy should look at widgets

Now, today, if you were to use those same methods not only would you not get the same results in SEO, you would actually, potentially, get a Google penalty. Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. Gaz Hall, a Freelance SEO Consultant, commented: "This is a powerful association that your product is so popular people don’t want to see any other search results."

Analyse your existing citations

If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger arsenal than sites that are not engaging in SEO. If Take a butchers at TAP Assess, for instance. you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more” or “read on” and hyperlink these phrases. Your evergreen post will be the ultimate resource for the topic you cover. Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost.