Top trends in page impressions to watch

Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar number of adults …

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Keep Outbound Links To Minimum

Search engines also don’t espouse that the sky is blue. Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally …

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Make non reciprocal links your centre of attention

Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and …

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The latest trends in meta tags

There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate our lives in a complete way in a relatively short period and the reach is growing all of the time. Too many links …

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Keeping Readers on the Page

Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and that can be in many areas. Perhaps that’s where the biggest problem …

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Maybe domain authority will be a thing of the past

Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). With each new search project, an SEO should shed his or her previous biases and, even more importantly, successes. Having a strong SEO campaign on your website is fundamental …

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Tell me more about widgets

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. In terms of tracking potential upcoming algorithm updates, it’s best to track industry commentary …

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Becoming complacent can be an issue

Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time …

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How to focus on SERPs

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be …

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Things your competitors know about anchor text

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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Thinking about citations makes everything OK

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is …

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One important aspect is link bait

If you are focused on a local market, it is also important to get connected with local businesses and organizations. A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you …

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Is this the end of static pages as we know it?

Digital marketing is a vast marketing technique which includes many other marketing tact. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. So …

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Using traffic estimation tools in conjunction with bounce rates

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer …

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Let's talk about javascript

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. If a category is only going to be a few products, or potentially none in the future, then don’t create it …

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Google tries to bring up immediate answers to many queries

While it’s tempting to bribe your way into credibility, it’s dangerous. t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. The search engine optimization …

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Try to target a hungry crowd by paying attention to landing pages

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. It’s …

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I bet you didn't know this about stickiness

Essentially, you rewrite it. This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. I know SEO works because I’ve proven it. And I want to prove it …

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More importance is given to stickiness

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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Random musings on page rank

Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. If there was one thing that we could get across to …

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Let's talk about content

Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable …

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Write a 1000+ words article about non reciprocal links

In a world where 14 percent of people use the internet every day to find a local business, this is a significant loss. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Google’s emphasis on links is the most …

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Pay particular attention to URLs when performing an audit

There are two main philosophical buckets of practices for SEO: black hat and white hat. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. With a good education, you can learn how to weave SEO best practices into your …

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Aligning your goals in relation to Google algorithms

Producing content for search engines is also content marketing, list building, and relationship marketing. Let’s say that you run a goat farm in Detroit. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks …

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Make SEO the main focus of your marketing tactics

It takes working with many different sites of many different genres, different sizes to really get an idea of what works and what doesn’t and you spend enough time doing those things and you’re going to find out that a lot of the information out there is misinformation …

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Understanding static pages

t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called …

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The benefits of plugins to your search marketing strategy

Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. It is good to optimize a web page with one keyword phrase rather than several ones at a …

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Google ranking factors can be affected by SEO campaigns

For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the …

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I want to increase my site traffic by 50 percent

These pages can also create a lot of duplication on site. While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. As we discovered earlier, if your search result is more compelling than …

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Make a good use of Google algorithms

Sentiment is an increasingly interesting factor for search (and social media). Well-written alt text can improve search rankings because search engines will check these for relevant keywords. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. Here at Ginger Nut Media …

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Learning about bread crumbs

A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. Aside from that, you will attract users who might be interested in the image, but not in …

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Pay attention to backlinks

You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in …

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Remember that RSS feeds make the web go round

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. In fact, Google Panda, the search engine’s ranking algorithm, is designed to …

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The broken link-building method aided by domain authority

Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. To sum it up, SEO is difficult because search …

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Google ranking factors can be affected by URLs

Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. This is not good attention. It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar …

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Let's follow googlebot crawlers best practise

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. For example, if we were looking for a cafe or coffee shop …

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Use text formatting to highlight key points and takeaways

Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Most cities in the US have events or groups that get together on any variety of fun topics and purposes. How do …

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